BIMI and VMC
Your logo in the inbox. Worth it for some, not for most.
BIMI puts your logo next to your emails in Gmail and Apple Mail. It needs DMARC at enforcement first, which is exactly what we do. The certificate is the expensive part, and we tell you upfront.
What you need
1. DMARC at quarantine or reject, applied to all mail
Our core service. Without it, no inbox shows your logo.
2. A logo in SVG Tiny PS format
A strict, square SVG profile. Included in the add-on.
3. A mark certificate, bought by your company
A VMC needs a registered trademark at an accepted office, such as the EUIPO, USPTO or UKIPO. A CMC needs no trademark, but your logo must have been shown on your website for at least 12 months. Either way, a certificate authority verifies your company and a person from it.
Who shows the logo
| Gmail | VMC or CMC certificate. The blue checkmark appears only with a VMC. |
| Apple Mail | VMC certificate. |
| Yahoo and AOL | No certificate, but DMARC enforcement, bulk volume and a good sending reputation. |
| Outlook and Microsoft 365 | Does not show BIMI logos. |
What the certificate costs, per year
| Seller | VMC | CMC |
|---|---|---|
| Sectigo (direct) | from USD 1,350 | from USD 990 |
| SSL.com (direct) | about USD 1,500 | USD 977.50 to 1,150 |
| DigiCert via resellers | USD 1,200 to 1,608 | USD 950 to 1,100 |
Public list prices checked 5 October 2026. Multi-year terms are cheaper per year. A trademark at the EUIPO starts at EUR 850 for one class.
Our honest take
When BIMI is worth it
- Worth it: you send a lot of email to consumers on Gmail and Apple Mail, you already own a trademark, and brand trust drives revenue.
- Not worth it yet: your customers mostly use Outlook or Microsoft 365, you have no trademark, or the yearly certificate costs more than the trust it buys.
- Always worth it: getting to p=reject. It is the part that actually stops spoofing, and BIMI is impossible without it.
We do not sell certificates and do not earn a margin on them. We prepare everything around the certificate and point you to the certificate authorities.
BIMI-ready setup
Add-on to the EUR 249 fix, per domain.
EUR 99 one-time
- Eligibility check: trademark office (VMC) or 12 months of public logo use (CMC)
- Your logo converted to SVG Tiny Portable/Secure and validated
- Logo hosted over HTTPS
- BIMI record published as soon as you are at enforcement
- Step-by-step guide for the certificate application
- Final check once the certificate is issued
Tick the BIMI box at checkout. Already a customer? Email hello@dmarcdone.com.
Sources: Sectigo VMC,Sectigo CMC,BIMI Group issuers,Google: set up BIMI,Apple: BIMI,SSL.com CMC,EUIPO fees.
First step: check your DMARC
Free. No signup. We do not store the domains you check.